The Founder Tape
Notes from the tape
How to make a founder launch video, what the best startup launch films do in the first 90 seconds, and real examples from the archive with the films attached.
Open-source launch videos
Open-source developers trust the terminal before the tagline. Start with a command they can run.
How open-source founders make launch videos that prove the code is real, the repo is open, and the adoption is easy. Real examples from the archive.
All notes
Security founder launch videos
How security founders make launch videos that build trust by showing a threat being found and fixed. Real examples from the archive.
Read with the films →
B2B SaaS launch videos
How B2B SaaS founders make launch videos that sell workflows, not feature lists. Real examples from the archive.
Read with the films →
Robotics and climate launch videos
How hardware, robotics, and climate founders make launch videos that prove scale without manufacturing montages. Real examples from the archive.
Read with the films →
Fintech founder launch videos
How fintech founders make launch videos that build trust: show the transaction, the approval, and the safety in under 90 seconds. Real examples from the archive.
Read with the films →
How to make a founder launch video
How to make a founder launch video that actually works: a 90-second structure, what to show first, and real startup launch films from The Founder Tape.
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AI startup launch videos
How AI startups make launch videos that explain models, agents, and copilots without architecture diagrams. Real examples from The Founder Tape.
Updated Read with the films →
Healthcare founder launch videos
Healthcare startup launch films have to prove compliance and patient value in under two minutes. Here is how the best ones do it, with real examples.
Updated Read with the films →
DevTools launch videos
DevTools founders win by showing the workflow, not the architecture. These launch videos turn a terminal, IDE, or API into a story.
Updated Read with the films →
Pre-seed launch videos
No customers, no revenue, no metrics. Here is how pre-seed founders make launch videos that sell the future in 90 seconds.
Updated Read with the films →