Signals is a new iMessage revenue channel for DTC ecommerce brands that gets customers to buy again. After a purchase, we open a real two-way conversation over iMessage, the channel customers actually read and reply to, and turn it into repeat revenue. In A/B tests, that drives ~$30 in average incremental repeat revenue per conversation.
From the launch
Over $1T in apparel, footwear, and accessories is sold online. $300B of that gets returned. We believe many of these returns are driven by a poor post-purchase customer experience. This is why we are building Return Signals, an AI-powered luxury concierge that lets brands proactively check in with customers via SMS when their items are delivered. This high-touch experience drives 5–10% absolute margin uplift while improving CSAT and LTV. We intelligently recommend appropriate exchanges when customers are unsatisfied. Our texts achieve very high response rates (over 80% of eventual returns), and convert 70% of return intents into exchanges. All this without increasing the combined exchange and return rate. Because exchanges preserve revenue, our customers retain most of the original sale value. Check us out at Or on linkedin: Signals: YC Winter 2026: Return Signals - proactive high-touch support for e-commerce brands
